Culture is the operating system that helps us make sense of who we are, the world we live in, and our place in it.
We believe there is a formula for creating things in the world that have cultural value.
We call this, The Culture Equation.
I+E+C=CV
EXPLORE
I
Identity
+
E
Expression
+
C
Connection
=
CV
Cultural Value
I
IDENTITY
Who you are. What you stand for.
Identity shapes perception.
What you see, when you look in the mirror.
What I belive to be true about the world.
The Internal becomes external.
+
E
EXPRESSION
The visible form.
Expression is a communication of identity.
The bridge between internal and external.
What I wear. What I read. How I speak. What I eat.
+
C
CONNECTION
You. Me. Us
I see you. You see me. I becomes we.
We become us.
Connection transforms individual expressions into shared experiences. It’s the binding force that creates communities, traditions, and collective meaning
=
CV
CULTURAL VALUE
The Output.
When we explore Identity, Express identity and are Connected to others who share and Express our identity we arrive at Cultural Value.
Something that people will queue for, vote for, fight for, even die for.
Quality over quantity. Depth over reach.
Next Step
The Culture Lab
Study culture by creating it.
We are going to put culture under the microscope and examine what makes ideas, brands, companies, organisations or movements culturally valuable.
Theory and practice in real time.
No observers. Only participants. We are going to create valuable culture.
Research
100 case studies. Patterns. Anti-patterns.
Digital
Interactive dissection of the components.
Physical
Creation spaces. Real-time documentation.
Come and join us
Enter The Culture Lab Waitlist
